Kenyan-born Raju is a successful businessman in several countries, but his roots remain firmly fixed in his ancestral East African soil.
A lifelong supporter of the East African Safari Rally, Raju’s first desire was to be involved as a competitor. When this did not transpire, Raju invested in his passion for this legendary rally and took a controlling interest in the company.
Raju’s primary aims for the East African Safari Classic are to firmly establish this renowned East African Heritage Motor Rally on the global canon of must-do events, to build on the rally’s formidable reputation and help it to scale new heights in competitor excitement and reward. Raju is a serving board member of the Kenyan Motor Sport Federation.